Speaking to GamesIndustry.biz from the company's Toronto offices, Gupta outlined the technical and economical problems with OnLive, and the way TransGaming's rival service, Game Tree TV, will be different. "We've looked at OnLive's [business] model and we don't believe it's sustainable," he said. "We don't believe they can make money on it."
"Zynga has had a massive positive impact," says Vikas Gupta, CEO of TransGaming. Its service, GameTree TV, delivers casual games via set-top TV boxes. "Zynga has made video games more mainstream than ever before. It has shattered all the rules about monetization about free games. And it has changed the industry's thoughts about the need to create multimillion-dollar games."
Toronto Venture Exchange — listed TransGaming Inc., meanwhile, announced a deal in April with French telecommunications provider Free to host its GameTree TV service on set-top boxes. The company is taking a different approach by going after the casual market with simpler games such as Plants vs. Zombies that can be played with a TV remote control.