TransGaming Launches One of the First Deployments of Google’s Doubleclick Ad Exchange to Power Apps on Smart TV’s
Video Ads Inventory Available on all Major Smart TV Manufacturers
TORONTO, Ontario – February 25, 2016 – TransGaming Inc. (TSX-V: TNG) today announced the integration of Google’s Doubleclick Ad Exchange into GameTree TV, TransGaming’s rapidly expanding game service on Smart TVs and OTT (over-the-top) devices.
GameTree TV will be one of the first Smart TV apps in the world to leverage the DoubleClick Ad Exchange allowing for ad networks, agencies and third-party demand-side platforms to acquire GameTree TV’s global video ads inventory in real time. GameTree TV is a family friendly games service that features a growing catalog of games designed from the ground up for the Smart TV experience. These games include hits such as Rummikub®, WPT® Texas Hold em, and Super Collapse®II. GameTree TV players now have three ways to enjoy their games. They can play for free with an ad-supported service, sign up for a monthly subscription service that is ad-free with GameTree TV Gold or play free games with in-app purchases.
“Google’s Doubleclick Ad Exchange is already implemented with our partners including Samsung, LG and Philips,” said Dennis Ensing, CEO, TransGaming. “This is a watershed moment for content providers in the Smart TV space as the industry leader Google has thrown its hat in the ring to monetize this valuable audience.”
Ads will be targeted according to the user’s gaming habits and other key usage indicators.
“With millions of ad queries per month already we will continue to rollout to more TV manufacturers and OTT platforms giving us the largest user base for games on Smart TV in the world.” Ensing continued. “If you want to see your advertisement within games on Smart TV’s around the world, then TransGaming’s GameTree TV is your preferred destination.”
TransGaming is also actively aggregating HTML5 games for their Smart TV games services. Game developers are encouraged to contact TransGaming to capitalize on this unexploited games platform.
Pioneers in Smart TV entertainment with over 15 years in the industry, TransGaming is dedicated to bringing high-quality games and innovative entertainment services to the living rooms of TV consumers worldwide. Based in Toronto, Canada, TransGaming has partnerships with every major brand of Smart TV manufacturer as well as a number of international pay TV providers.
GameTree TV, TransGaming’s cloud-based game service, is accessible to the largest connected TV distribution footprint in the world – available to play on over 150 million connected TV’s.
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